Leading beverage brand MILO officially
launches the 42nd National MILO Marathon. The country’s biggest and
longest running footrace strives to be more than just a running event as it
continues to highlight the character-forming lessons that can be learned from
the race. With the ongoing theme, “Magsama-sama,
Tumakbo, Matuto”, MILO strengthens the legacy of the National MILO Marathon
in upholding a values-driven race experience for runners throughout the season.
The new season ushers the
11-leg event with the opening race happening in Urdaneta on July 15. Reigning
MILO Marathon King Joerge Andrade and five-time MILO Marathon Queen Mary Joy
Tabal will go head-to-head with their top contenders to defend their titles with
the hopes of bagging the top purse of this year’s marathon finale. The next
MILO Marathon King and Queen will be given an opportunity participate in an international
marathon in 2019. In partnership with PATAFA, this year’s NMM King and Queen
will be the runners to beat for aspiring contenders for the 2019 SEA Games. MILO
expects 150,000 runners to participate this season.
“The 42nd National
MILO Marathon continues to center on the life lessons that runners can learn
and take with them beyond the finish line,” said Lester P. Castillo, MILO
Philippines Sports Executive. “We are committed to delivering an inspiring season
as we highlight the values of discipline, resilience and determination to help
our runners be molded into true champions.”
National
Finals in Laoag
The city of Laoag has been
selected to host this year’s National Finals on December 9. Laoag promises to
offer a unique running experience for participants as the National Finals will
be part of the city’s bicentennial culminating celebration. In addition to the
festive race experience, runners can also look forward to marveling at the
beauty of Laoag, as the race route goes along several tourist spots of the
city, including the Paway and Laoag sand dunes in some of the long distance
categories. Those who would like to combine a vacation along with their race
can visit nearby landmarks and places of interest in the Ilocos region, such as
the Cape Bojeador Lighthouse, St. Augustine's Church in Paway, Kapurpurawan
rock formation in Burgos, the windmill farms of Bangui, and the white beaches
of Pagudpud. Vigan, a recognized UNESCO World Heritage Center, is also just 80
kilometers away.
“The provincial government of
Ilocos Norte, and the city of Laoag have given their full support for National
MILO Marathon so it’s all systems go for the preparations of the National
Finals,” said Faivo Bartolome, RunRio’s local race organizer of the Laoag
National Finals. “We believe that this will be a new and exciting experience as
the finale will highlight Laoag’s vibrant culture that runners can appreciate. We
look forward to welcoming MILO and all of the participants to celebrate Laoag’s
significant milestone with us.”
New
Race Features
Keeping true to its intent on
providing a unique running experience, MILO has added and refreshed some
features for this year’s National MILO Marathon. The race kit for this season has
been updated with new item inclusions. In addition to the newly-designed,
values inspired race singlet and bib in the race kit, registered participants of
the 3K and 5K categories will receive a MILO sachet, while registered runners in
the 10K category will receive a drawstring bag and MILO Nutri-Up sachet. Participants
of the 21K and 42K races will get to receive a new finisher’s training hoodie
when they complete the race during event proper.
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