37th MILO Marathon: Help Give Shoes Advocacy– Poised to Hit the 34,200 Mark

MILO Help Give Shoes Advocacy 1

Help Give Shoes advocacy encourages marathoners to run for a noble cause

Now on its 37th year of staging, the National MILO Marathon is geared towards providing an athletic platform for elite and aspiring runners that embodies Filipino camaraderie. The country’s most prestigious leg race calls on local athletes to lace up once again and join in raising 10,000 more pairs of shoes for public school children across the country through the Help Give Shoes Advocacy. Since 2010, MILO has delivered 24,200 pairs to young champions and is poised to hit the 34,200 mark at the end of the season.

In an effort to encourage the youth to engage in sports, MILO collaborated with the Department of Education to select five public schools per provincial area and ten per Manila race that will receive 100 brand new pairs of rubber shoes. The Help Give Shoes Advocacy demonstrates MILO’s strengthened commitment to education and creating a holistic athletic environment for the growth of the Philippine sports community.

This year’s campaign will commence on June 30 as the National MILO Marathon Puerto Princesa qualifiers gets underway.
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About the National MILO Marathon
The National MILO Marathon is an annual marathon event open to amateur and professional runners. From its humble beginnings in 1974 as a single marathon race in Metro Manila attended by 747 participants, the National MILO Marathon has grown to be the biggest, longest, grandest national running event in the country attracting more than hundreds of thousands of runners across the country.

*** Related posts about the 37th Milo Marathon on this blog***

26th Milo Little Olympics: Change in Luzon Venue and Schedule

The country’s most prestigious interschool junior sports competition MILO Little Olympics has been set to take place in a new Luzon province, Baguio City. In place of Lingayen, Pangasinan, athletes will compete in the City of Pines to allow more budding talents of Luzon to experience the premiere sporting event, while still within proximity of Pangasinan-based participants.

26th MILO Little Olympics Schedule of Events

LUZON
NCR
VISAYAS
MINDANAO
NATIONAL FINALS
Baguio
Marikina
Cebu
Cagayan de Oro
Cebu
Sep 6
Aug 30
Aug 16
Aug 23
Oct 25
Sep 7
Aug 31
Aug 17
Aug 24
Oct 26
Sep 8
Sep 1
Aug 18
Aug 25
Oct 27

Sep 7
Aug 24



Sep 8
Aug 25

37th Milo Marathon: 2013 Milo Marathon King and Queen to Compete at the 2014 Paris Marathon

The National MILO Marathon, the most prestigious running event in the country, kicks off another exciting marathon season with the first of 18 leg races set in Puerto Princesa on June 30. Marking its 37th season this year, the sporting event has a rich history that features a continuous expansion of its scope to nationwide races, and a growing attraction among hundreds of thousands of participants from all over the country.
The event is officially launched at the Bayview Park Hotel Manila on June 20, 2013.

Photo 1 Media Launch – question and answer portion
(L-R) Mr. Robbie de Vera, MILO Sports Executive, Coach Rio dela Cruz, National MILO Marathon Race Organizer, Mr. Tonisito Umali, Assistant Secretary, Department of Education, Atty. Eugene Yap, Bayview Park Hotel Manila, and Mr. Andrew Neri, MILO Sports Executive

To provide an opportunity for Filipino runners to compete in international races, the 37th National MILO Marathon will be sponsoring this year’s MILO Marathon King and Queen for the 2014 Paris Marathon next April.
“This year, we have the honor and privilege of sending our very own elite runners to an esteemed international race event. Through this effort, we hope to inspire more Filipino athletes to push their limits and to embody the resilience, strength and athletic excellence our countrymen are known for,” ~ Andrew Neri, MILO Sports Executive, Nestle Philippines.~
The increased level of competition is expected to drive the number of participants in this year’s marathon, as MILO aims to shatter its current record of 214,448 runners. Last year, MILO Marathon King Eduardo Buenavista and MILO Marathon Queen Mary Grace de los Santos won the men’s local 42-K category and the women’s open 42-K category, respectively. Both runners will be defending their crown against other seasoned contenders in the 37th MILO Marathon National Finals in December.

With the launch of its new 3-in-1 mix MILO R2, which offers sustained energy for working adults, MILO stresses the importance of exercise as part of the work-life balance. In line with this advocacy, MILO will also open a new inter-company running category for workers and employees to encourage the Filipino workforce to be active at work and after work.

Championing Philippine Sports

MILO is committed to developing the Philippine athletic community and inspiring athletic excellence among Filipino runners especially the youth.
“Filipino runners have the potential and the skill to succeed in the international athletic arena. Our international certification makes it possible for them to reach that ultimate goal,” ~ Andrew Neri, MILO Sports Executive, Nestle Philippines.~
Following its certification from the Association of International Marathons (AIMS) and International Association of Athletics Federations (IAAF), the MILO Marathon complies with global technical standards in all race categories such as distance running course measurement and recognition criteria. The AIMS / IAAF certification puts the National MILO Marathon Manila races, on the world map of marathon destinations.

Having grown into a globally-renowned running event, the National MILO Marathon plays host to a notable number of foreign runners from Kenya, Ethiopia, Germany and other countries from across the globe. To support homegrown talent, while also giving foreign runners a venue to compete in the race, the 37th National MILO Marathon will continue to have Open and Local categories for the 21-K and 42.195-K races in the Manila eliminations leg and the National Finals. To qualify for the National Finals, foreign runners must either provide proof of finish in any AIMS / IAAF accredited races dating back at least one year before race day or finish within the specified qualifying cut-off time during the Manila eliminations race.
“We encourage foreign runners to visit the Philippines and experience a quality race event in our home soil. At the same time, we want to give Filipino runners a platform through which they can raise their performance levels and training standards by exposing them to foreign competition,” ~ Andrew Neri, MILO Sports Executive, Nestle Philippines.~
Be it for the prize, for the thrill or for the experience, MILO understands that runners have many different reasons for running. Nevertheless, those who will run at the National MILO Marathon will not only run for glory or gold, but they will also run for a noble cause.
Through the National MILO Marathon, runners young and old alike help support MILO’s Help Give Shoes advocacy, which aims to inspire public school children to get into sports and to pursue their dreams. A portion of each runner’s registration fee goes directly to the fund, which MILO then matches to purchase the shoes. Since its conception in 2010, Help Give Shoes has delivered 24,200 pairs of shoes to children across the country. This season, MILO aims to reach the 34,200 mark by donating 10,000 more pairs of shoes to 10,000 beneficiaries.

Increased Race Security Measures

As a response to the call for increased safety during marathon events, Head Race Organizer Rio de la Cruz expressed that Run Rio and MILO are working around the clock to plan and impose a tighter security force in all marathon activities.
“We have employed all the necessary requirements to ensure the safety of our runners and provide them a quality race experience – from hydration and medical assistance to local law enforcement participation, among others.  Before runners answer the starting gun, a full security review will be implemented throughout the race perimeters of every leg race. We have increased the number of police, K9 units, and members of the medical team for each event. A SWAT team will also be on standby in each race venue.” ~Rio dela Cruz~
Complete profiles of all marshals are on-hand for security reference. A comprehensive planning for evacuation schemes is also underway for strict imposition to ensure the safety of National MILO Marathon participants and spectators this season.

Photo 3  The ceremonial toast
(L-R) Mr. Robbie de Vera, MILO Sports Executive, Ms. Sherilla Bayona, Business Executive Manager, Nestle Beverage Business Units, Coach Rio dela Cruz, National MILO Marathon Race Organizer, Mr. Tonisito Umali, Assistant Secretary, Department of Education, Atty. Eugene Yap, Bayview Park Hotel Manila, and Mr. Andrew Neri, MILO Sports Executive

The 37th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, Reebok, SMART and SM Mall of Asia, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee. For more information on the race and its advocacy, visit the MILO marathon website or access the MILO Philippines fan page on Facebook. Follow MILO on Twitter (@MILOPH).
***
About the National MILO Marathon
The National MILO Marathon is an annual marathon event open to amateur and professional runners. From its humble beginnings in 1974 as a single marathon race in Metro Manila attended by 747 participants, the National MILO Marathon has grown to be the biggest, longest, grandest national running event in the country attracting more than hundreds of thousands of runners across the country. The race is organized by RunRio, Inc.

*** Related posts about the 37th Milo Marathon on this blog***
37th Milo Marathon: Save the Date
37th Milo Marathon: Registration Details

Technorati:  DXYGWWBNPCF7

37th Milo Marathon (2013): Registration Details

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Here are the registration details for the 37th Milo Marathon.
  1. Interested participants are required to pay a non-refundable entry fee plus one (1) MILO® 300g empty pack alongside the accomplished and signed official registration form.
  2. Registration may be accomplished online here or by downloading the registration form from here for submission to the area race organizer.
    Reg 1




NOTE:
REGISTRATION IS ON A FIRST-COME FIRST-SERVED BASIS. PARTICIPANTS SHOULD WEAR THEIR MILO® MARATHON SINGLETS & RACE NUMBERS DURING THE RACE OR THEY WILL NOT BE ALLOWED TO RUN.
3. Participants must be 18 years and above on the race day to participate in the Full Marathon (42.195-K) and Half Marathon (21-K).
4. Participants must be 16 years and above on the race day to participate in the 10-K race.
5. Participants must be 7 years and above on the race day to participate in the 5-K Fun Run.
6. Participants must be 7 to 12 years old on race day to participate in the 3-K Kiddie Run. They are required to have their entry forms signed by a parent/guardian and must submit a photocopy of their NSO birth certificate or current school ID.
7. Participants below the age of 18 must seek their parental/guardian consent and fill up the entry form where the parent/guardian is required to sign.
8. Schedule of races is as follows:
RACE
CITY
DATE
1
Puerto Princesa
June 30
2
Lipa
July 7
3
Naga
July 14
4
San Pablo
July 21
5
Manila Eliminations
July 28
6
Iloilo
August 4
7
Dumaguete
August 11
8
Tagbilaran
Sept 15
9
Cebu
Sept 22
10
Cagayan De Oro
Sept 29
11
Butuan
Oct 6
12
Davao
Oct 13
13
Gen Santos
Oct 20
14
Baguio
Nov 3
15
Dagupan
Nov 10
16
Tarlac
Nov 17
17
Angeles
Nov 24
18
Manila Finals
Dec 8

9. Only local participants (Filipinos and foreigners with working visa) can join and win in the 42.195-K and 21-K elimination races. Overseas participants may join and compete in the 42.195-K and 21-K National Finals for as long as they fulfill the requirements (To qualify, overseas runners must provide proof of finish in any AIMS/IAAF accredited races dating back at least one (1) year before race day or they may qualify in the Manila elimination race. They must have a finish time within the specified age-bracket and time identified in items 18 (for 21-K) & 19 (for 42.195-K).

10. Start time per category is as follows:
  •  42K (Manila only) 3:00 AM
  • 21K 4:30 AM
  • 10K 5:00 AM
  •   5K & 3K 5:30 AM


11. Participants may claim their official race packets (containing the race number with timing chip attached, safety pins, and route map) upon complete registration. Race numbers are non-transferable.

ONSITE REGISTRATION CENTERS:
Riovana – BGC and Katipunan Branches
Toby’s - The Block and MOA

*** Related posts about the 37th Milo Marathon on this blog***

37th Milo Marathon Race Schedule - Save the Date
37th Milo Marathon: 2013 Milo Marathon King and Queen to Compete at the 2014 Paris Marathon

Milo R2 Apex Running Clinic

With the common vision of reinforcing strength and wellness through the science of running, MILO has partnered with top local sports trainers to pioneer the biggest running camp in the country, the MILO R2-APEX (Athletic Performance Enhancement) Running School. Now on its fourth year, the MILO R2-APEX Running School has produced over 1000 runners with elite training workouts and sports medicine based running principles. The APEX program is also used by the Philippine Olympic Committee, Philippine Swimming Team, various Philippine Basketball Association teams and local college varsity groups.

1_MILO R2-APEX Running School begins fourth-year of health and wellness campaign in Metro Manila
 MILO R2-APEX Running School begins fourth-year of health and wellness and campaign in Metro Manila

Running matters

Long-term reports agree that runners hold a stronger defense against stroke, high blood pressure, and common viruses, among others. As one of the simplest sports, running has proved to be a popular fitness choice among professionals nationwide. With its ability to bring one’s physical activity to a higher level and prevent risks of health problems that come with age or the environment, many continue to explore the advantages of engaging into a running routine.

In line with Nestle’s campaign of shaping a stronger and healthier Filipino community, MILO joined forces with the country’s prime sports science trainers, running coaches, and physical therapists led by world-class fitness coach Jim Saret to take the fastest growing sport into a full program.

The running clinic delivers a comprehensive series of sessions on injury prevention, strength and conditioning workouts, running drills, and recovery & injury rehabilitation training. Designed to build performance through training degrees, the program also offers four distance categories apt for every participant’s running level –5K, 10K, 21K and full 42K marathon. The three-month course not only boosts running skills but also sets the body in shape through core physical activities to endure long hours of work and leisure.

”We are now seeing a steady growth in the number of runners countrywide due to the health and lifestyle benefits that running gives. As environments and physical needs progress, MILO and the APEX team are committed to provide our trainees a more advanced guide to the sport through developing new simulations for fitness growth,” ~ Jim Saret,  MILO R2 APEX Running School Founder and Training Director Coach ~

2_The country's biggest running program MILO R2-APEX Running School sets pace for wellness in the Philippines with elite training workouts and sports medicine based running principles.
The country’s biggest running program MILO R2-APEX Running School
sets pace for wellness in the Philippines with elite training workouts and sports medicine based running principles


For more information on the program and registration, please visit the official MILO fan page on Facebook. Follow MILO on Twitter (@MILOPH).

Today’s Running Photograph: Think Big!

Run hard,

Be strong,

Think big?

100_3483
Oh you mean big hair!

Ok you got me panting!  It’s easier to tackle a flyover than to chase you!  I was just trying to check if Coach Rio dela Cruz shrunk while running ha ha .

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